Motorola’s Super Bowl ad starring actress Megan Fox generated a fair amount of online chatter over the weekend, but not as much buzz as Google and Doritos, according to Chicago-based marketing firm Alterian.
Alterian tracked online buzz related to Super Bowl ads between Dec. 1 and Feb. 8, monitoring conversations on forums such as blogs, Twitter and message boards. Heading into Super Bowl weekend, Motorola ranked eighth out of 35 advertisers in volume of mentions. In Alterian’s final results, which saw the total list of advertisers grow to 46, Motorola dropped to 12th in volume. Alterian data showed that the Schaumburg-based was more frequently discussed on Monday than on the day of the game.
On Alterian’s Social Engagement Index, which measures reach and popularity, Motorola rose from 19th to 16th. The company also jumped from 33rd to 17th in sentiment.
Motorola’s ad, its first Super Bowl spot in four years, featured Fox in a bathtub holding a Devour phone. The starlet wondered what would happen if she sent out a photo of herself using Motoblur, the company’s Web-based service that collects social networking content and streams it to mobile phones in realtime. A series of vignettes then showed the fallout, ranging from an electrical worker letting a power line explode as he stares at his phone to a wife slapping her husband.
Fox‘s star power wasn’t quite enough to outshine Google, whose “Parisian Love” ad — telling the story of a romance from courtship to babies through search terms — topped Alterian’s Social Engagement Index. The search giant ranked second in volume and third in sentiment.
Meanwhile, Doritos captured the top ranking in sentiment. Focus on the Family, whose ad featuring football player Tim Tebow and his mother generated a huge amount of controversy before the Super Bowl, captured the most volume of chatter but also th
Source : Chicagotribune
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